Music Subscriptions for Toddlers

Search for a music subscription for a toddler and you will get streaming apps, almost exclusively. That is a strange gap, because music is one of the few things a child under three can genuinely use on their own — and streaming is the format least suited to how small children listen.

Why streaming works badly for toddlers

Small children learn songs through repetition — the same song, many times, until they can anticipate what comes next. Streaming is built for the opposite behaviour: autoplay, endless catalogue, a new track before the last one has landed. A three-year-old handed a streaming app does not deepen into an album; they skip.

There is also the screen. For a lot of families the question is not "which music service" but "how do we get music into this house without another device in a small child's hands."

The physical options

Music mail clubs

There are two we have found, and they are quite different from each other.

Mailbox Melodies, $19/mo, ages 0 to 6+. A CD and digital download code, plus a zine with lyrics and music-based activities, mailed on the 15th. The music is original and written for the age group by an early childhood music educator.

Music with Melody, $11/mo. A different proposition: one existing piece of music per month, with sheet music or a listening guide, QR codes to recordings, a section on the song's history, and a hands-on activity. It is closer to a music appreciation curriculum than a children's album, and it skews older — a child who can follow a listening guide gets much more from it than a two-year-old.

Short version: if you want songs for your child to sing, the first is aimed at that. If you want to teach your child about music, the second is. They are not really competitors.

Audio players

Not subscriptions, but worth knowing about, because they solve the same problem. Yoto and Toniebox are screen-free audio players a toddler can operate alone — you put a card or figure in, music plays. Several mail clubs, ours included, provide digital files that load onto them. If your objection to streaming is the screen rather than the subscription, a player plus any audio source may be the cheaper answer.

CDs, secondhand

The genuinely cheap option nobody mentions. Children's CDs are close to free at library sales and thrift stores, and any laptop can rip them to a player. A $2 CD your child plays two hundred times is better value than anything on this page.

What to look for in music for the very young

• Slow, and slower than you would expect. Most commercial children's music is pitched at the energy level of a birthday party. Music that a child can actually sing along with is considerably calmer.
• Real instruments. A voice and a guitar hold up to two hundred repetitions in a way that dense production does not — and you will be listening too.
• Short songs. Ninety seconds to two minutes suits the attention span and makes learning the whole song possible.
• Repetition inside the song. Choruses, call and response, predictable structure. This is what lets a two-year-old participate rather than just listen.
• Something to hold. A physical object — a CD case, a lyric book — turns listening into a routine a child can start themselves.

Other mail clubs with music in them

Music turns up as a component in a few clubs that are mainly about something else. Aunty Mikes' Passport Club includes a collectible vinyl-record-style card each month with a QR code linking to music from that country — a nice touch inside a geography club. If music is a secondary interest rather than the point, that kind of club may suit better than a dedicated one.